PAPUA New Guinea coffee can compete in the European Union (EU) specialty market based on its quality rather than on price, according to PNG Coffee Industry Corporation.
Speaking at the European Union-PNG Business and Investment Conference in Port Moresby yesterday, chief executive officer Charles Dambui said as a coffee producing country, PNG need to understand the coffee consumption trend before exporting.
“The EU has a large coffee market accounting for over 13 per cent of global coffee consumption,” Dambui said.
“But that market is over saturated because it’s dominated by large producing countries such as Brazil and Vietnam,” he said.
“However, the European Union market has a specialty market and is growing significantly and offering opportunities for small suppliers like PNG who produce high quality coffee.
“PNG coffee can compete not on quantity, not on volume, but on quality through differentiated markets and long term relationships rather than on price.”